RIMOWA TRAVEL ESSENTIALS

A BRAND EXTENSION AND LAUNCH CONCEPT

RIMOWA TRAVEL ESSENTIALS

SEPTEMBER 2016

A BRAND EXTENSION AND LAUNCH CONCEPT

Evolving Rimowa from a luggage

manufacturer to a lifestyle brand, by introducing a highly innovative fashion line for modern cosmopolitan travellers.

Rimowa Travel Essentials - Brand Book

Rimowa Travel Essentials - Retail Book

valerie hannwacker